When you have an initiative to launch your website, the conversion goal becomes your bread and butter. You might have invested your utmost endeavor to attract your visitors. But your catchy headlines and descriptions still fail to pin visitors on your website. If you're desperately striving to reach to your conversion goal, then I have a well-researched solution. The solution is Typography.

In 2006 Oliver Reichenstein wrote Web Design is 95% Typography. Some people love it, some get amazed. So, be focused on. If you're focusing mostly on other element of your website rather than typography, you might be on wrong traction. There are a number of elements of typography, but choosing an incredible font is considered most important of them.

Finding a font sounds time consuming and costly, But don’t worry Google has been supplying the community with a large collection of web-based fonts for quite a few years. At the time of this writing there are 651 font families available at Google font Library . You can filter all fonts by specific categories and font characteristics.

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